Chase the Rainbow Project | Red

In photography, colour does far more than add visual interest. It shapes the mood of an image, draws the viewer in, and helps communicate the story. In our Chase the Rainbow project, we celebrate colour by focusing on a different shade each month. Whether that’s seeking out the colour in nature, spotting it at home, or styling a scene with thoughtfully selected props and clothing, the project encourages creativity and seeing the world through a more colourful lens.

“There is certainly a red for everyone” - Christian Dior

July’s colour is red!

A bold, vibrant colour that symbolises passion, energy and strength, red naturally draws attention, making it a popular choice for branding, warning signs, and impactful designs. Red can evoke powerful emotions, from love and determination to urgency and anger. Reminding us of fire, roses, and autumn leaves, it conveys warmth and vitality, while its intensity gives it an unforgettable presence.

Enjoy looking through all our red images.

Due to the popularity of this project, we have chosen a sampling of the incredible work shared to feature on the blog! See the featured artists below, and follow the tag #chasetherainbowproject2026 to see even more beautiful work that was shared for the theme!

Abi Coop @abicoop28

Lacey Olivares Rahmani @creative.bursts

Anna Guðnadóttir @agiceland

Laura Driscoll @elle_dee_photography

Harmony Chamberlain @harmonychamberlain

Meg Lynes @margaretlynesphotography

Erin Letts @erinnlettsphotos

Cindy Borbridge @seasaltphotographybc

Kristina Dale @sunsoaked_littles

Grit Fandrich @grit.fandrich.photography

Aimee Garrity @aimee_lynn_photography

The next colour we will be chasing in August 2026 is SKY BLUE! This is one of our free community projects that is open to all. If you’d like to join send Abi Coop or Holly Awwad a DM, or email theframedfocus@gmail.com to be added to the Instagram chat!