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The Power of Shooting for Yourself (Not the Algorithm) | by Angie Mahlke

Most of us picked up a camera for a genuine reason — to document our kids, to chase the beauty of nature, or to find calm in a chaotic world. But somewhere along the way, the algorithm started shaping what and how we shoot.

Personal photography projects, like a Project 52, offer a way back to creating for ourselves. Weekly themes encourage experimentation, consistent practice builds confidence and skill, and the routine helps you reconnect with your creative voice.

And when motivation dips, community becomes everything. A supportive group can carry you through the ruts, helping you grow, refine your style, and build a body of work you’re proud of.

If you’re ready to shoot for joy again—not for the algorithm—I’d love to have you join the 2026 run of 52 Clicks.

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