In photography, colour does far more than add visual interest. It shapes the mood of an image, draws the viewer in, and helps communicate the story. In our Chase the Rainbow project, we celebrate colour by focusing on a different shade each month. Whether that’s seeking out the colour in nature, spotting it at home, or styling a scene with thoughtfully selected props and clothing, the project encourages creativity and seeing the world through a more colourful lens.

“There is certainly a red for everyone” - Christian Dior

July’s colour is red!

A bold, vibrant colour that symbolises passion, energy and strength, red naturally draws attention, making it a popular choice for branding, warning signs, and impactful designs. Red can evoke powerful emotions, from love and determination to urgency and anger. Reminding us of fire, roses, and autumn leaves, it conveys warmth and vitality, while its intensity gives it an unforgettable presence.

Enjoy looking through all our red images.